Multimodal Project

"Media Massive Takeover"

Media has had a positive and negative effect on society. The positive effects of media are mainly the communication parts because of social media. Media provides excellent ways to communicate and interact with the community whether it is through Facebook or CNN. Advertising has a profit of over 200$ billion in the industry and according to Jean Kilbourne, so people are getting exposed to over 3000 advertisements per day. 

Media devices by free press (figure 1)

   

Positive Aspect of Media

Good vs Bad Representing positive and negative (figure 2)

• Media Raises Awareness 
• Communication Skills
• Social Skills 
• Networking Skills
• Reading Skills
• Writing Skills

Negative Aspects of Media 

• Degrade personal appearances
• Promote Violence
• Influence Drugs
• Influence Sex Before Marriage
• Limits Privacy
• Cyber Bullying

Media raises awareness about society and the world. With magazines, news channels, and social media gossip about what is going on in the world, teens can understand that there are more things in the world to see. Social media has made it better for our generation to interact with others. Social media has helped many people work on their social skills and network with others very easily. 

If you were to go on any form of media, let us use television as an example if a person you looked up to were to talk about a specific book that they truly enjoyed then more than likely you would want to go pick out the same exact book for that reason. Media also improves reading and writing skills thanks to blogs, direct messaging, etc.

The negative reasons of media are that they try to degrade personal appearances. What I mean when I say that is that the media always find ways to make the audience feel ashamed and insecure about their body images. The thing about today's society is that everyone wants to be perfect and have that perfect body. Women will look at celebrities like Kylie Jenner and would want to imitate her personal appearance. Some would even starve themselves just because they think that they are too big of women or simply because they think they can not compete. So now what women are doing when they feel insecure about their bodies are going through surgery to make it look the way they want it.

Body Dissatisfaction 

Hip hop artist
Scrappy and his ex fiance Bambi
(figure 5)

Bulimia and anorexia are a major key in this body image crisis.It is not only women men are exactly the same. Men feel as if they have to compete with others as well. Most men tend to get tattoos or do drugs heavily to fit in and look like celebrities. Whether it is dressing in the latest fashion, wearing excessive jewelry, or getting a lot of tattoos, many men try to fit the description that is popularized by today's society. 

Under Aged Kids playing Rated Mature Games (figure 6)

Video games and movies are increasing the violence here in the United States. Games like Grand Theft Auto or movies like Die Hard which is starting to become their reality. The violence that they are viewing is starting to become normal to them and is forming into their reality.

Media influence on Appearances

Chart representing influence/affects of media
(Figure 4)

Media plays a big role on society's view of body images. matter of fact as you can see media influence body images more than violent behavior, alcoholism, and obesity. If you’re female, society describes your body types as being too fat, and for guys, you are not buff enough. 

Photo represents same size bodies separate from the skinny and fat one (Figure 7)

Males seem to mirrors the appearances of other males that are famous. For instance, in our generation you will see that there are a lot of men who are covered with tattoos and are very muscular.  Men have a complete understanding of what a healthy body suppose to look like. Men usually tries to stay in style just as much as women by keeping up with latest fashion like jewelry and clothes. So no there is not really a difference between men and women effects from media because just how women get affect by things that they see, men are also affected by the same. Men tend to diet them selves also and even take enhancement pills to mature growth.

Advertisements Negatively effects Body Images

Models for Perfect Body Campaign by Victoria Secret (Figure 8)

Photo shopped photo (Figure 3)

Advertisements has an impact on people by Creating Unrealistic Beauty Standards. Around 83% of youth girls read fashion magazines for an average of 4 hours every week according to Rachel Christine. By the use of photo-shop on advertisement they influence women by telling the most important thing is their looks. The average model weighs 107 and is usually 5'10 whereas the average women is usually 5'4 and weighs 166 according to Victoria Secret. Dove is one of the rare companies that fights back against unrealistic beauty standards by having campaigns to promote a positive body image.

Dove Real Beauty Campaign (Figure 9)

Media Effect on Youths

 left hand side, Monsters Inc. is not as innocent as it seems.

Playing outside has become very rare in this generation. Obesity is starting to become a common thing in the U.S. simply because youths spend their whole day either on either the computer, cellular phone, or watching TV plus their bad eating habits. Today's cartoon episodes also includes inappropriate content that youths should not be exposed to at that particular age, but there are many cartoon that try to slip inappropriate things in.

          Tips For Parents

Youth spending to much time watching tv and eating (figure 10)

• Discuss pros and cons of media
• Make sure they know the difference between reality and fantasies
• Block adult channels and restrict certain channels like HBO and rated R
• Monitor the time spent on social media and television

Bahadur, Nina. “Dove 'Real Beauty' Campaign Turns 10: How A Brand Tried To Change The Conversation About Female Beauty.” The Huffington Post, TheHuffingtonPost.com, 21 Jan. 2014, www.huffingtonpost.com/2014/01/21/dove-real-beauty-campaign-turns-10_n_4575940.html. Accessed 7 Apr. 2017.

Anderson, Craig A. “The Influene Of Media Violence on Youth.” Psychological Science in the Public Interest, Sage Journals, 7 Nov. 2003, http://thepci.org/articles/anderson_Research.pdf Accessed 7 Apr. 2017.

Iqoncept. “Good Vs Bad Words Toggle Switch Lever Judge Positive or Negative.”Stock Photos, Video Footage & Audio by Dreamstime, Iqoncept, 5 Feb. 2011, www.dreamstime.com/stock-image-good-vs-bad-words-toggle-switch-lever-judge-positive-negative-evil-to-decide-whether-something-beneficial-image31478951. Accessed 7 Apr. 2017.

Cruz, Jamie Santa. “Body-Image Pressure Increasingly Affects Boys.” The Atlantic, Atlantic Media Company, 10 Mar. 2014, www.theatlantic.com/health/archive/2014/03/body-image-pressure-increasingly-affects-boys/283897/. Accessed 4 Apr. 2017.

Awazi. “Evolution of the Dove.” The Emily Program Foundation, Emily Program Foundation, 8 July 2016, emilyprogramfoundation.org/media-monday/evolution-of-the-dove-real-beauty-campaign/. Accessed 7 Apr. 2017.

Kilbourne, Jean. “What Are Advertisers Really Trying to Sell Us?” Jean Kilbourne, JK, 14 Apr. 2016, www.jeankilbourne.com/lectures/. Accessed 4 Apr. 2017.

Beaty, Nate. “Obesity.” Flickr, Yahoo!, 5 Dec. 2009, www.flickr.com/photos/brainfag/4159368166/. Accessed 23 Mar. 2017.

Chakravarty, Chhandita. “11 Positive And Negative Influences Of Media On Teenagers.” MomJunction, 6 Jan. 2017, www.momjunction.com/articles/positive-and-negative-influences-of-media-on-teenagers_00107975/#gref. Accessed 23 Mar. 2017.

Free Press/ Free Press Action Fund. “Media Devices.” Flickr, Yahoo!, 22 Mar. 2013, www.flickr.com/photos/freepress/8579310395/. Accessed 23 Mar. 2017.

Sabrina.” Advertisements Negatively Impact People's Body Image By Creating Unrealistic Beauty Standards, J150 Mass Comm, 12 May 2015, j150sabrina35.blogspot.com/2015/05/advertisements-negatively-impact.html. Accessed 4 Apr. 2017.

Christine, Rachel. “The Average Woman Vs. The Average Model.” Liftable.com, Liftable, 19 Mar. 2014, www.liftable.com/rachelsacher/average-woman-vs-average-model/. Accessed 7 Apr. 2017.

Ekern, Jacquelyn. “Males, Media and Body Image.” Eating Disorder Hope, Eating Disorder Hope, 22 Apr. 2015, www.eatingdisorderhope.com/information/body-image/males-media-and-body-image. Accessed 7 Apr. 2017.